WHO WE ARE
Castillo is a consultancy headed up by Garrett Hauenstein who has worked for years to help brands, both large and small, determine their identity, manage their customer-facing messaging, improve internal culture and ultimately convince the buying public that…
YOU WILL ENJOY DOING BUSINESS WITH US
Wait… what? “I just want to sell more _________”, you say. “That all sounds a little weird to me.”
Yes… we know. But the old adage of:
Quality Products at a Fair PricE… is DEAD.
You need a brand identity that has personality, culture and likability.
Then you’ll find you won’t have to sell anything to anyone… they will come TO YOU asking to buy.
what we do
We provide 6 BASIC SERVICES, that… when broken down, equal a hundred different action items.
Start on the inside - If you, your employees, staff, team, etc. don’t BELIEVE IN YOUR BRAND - your customers never will. All successful branding starts from inside the walls of the company HQ. Even if that’s your garage. (All great companies started in a garage!)
Help you create a unique message - a VALUE PROPOSITION - that will define you in your industry. And no - “Lower Prices” is not a Value Proposition. It’s a short-term tactic.
Help you understand that THE CUSTOMER DETERMINES YOUR BRAND IDENTITY… not you, not your marketing department. But… you can help GUIDE that message, giving it the best chance to succeed and resonate.
Help you determine the best ways of CONVEYING THAT MESSAGE. The language, the tone, the imagery and of course, the content.
Help you understand what are the BEST CHANNELS for communicating your message. From old-school mailers to Google AdWords (We’re Google AdWords Certified), we can do it all.
Help you ANALYZE THE RESULTS of your campaigns so you can understand what worked and what didn’t work.
CXM - Customer experience media
Available on ITUNES (PODCASTS), GOOGLE PLAY & SPOTIFY
Most CastS are about 10 minutes
No. A positive customer experience does NOT mean "the customer is always right". That's not true and doesn't necessarily equate to a good customer experience.
BUT -- A Customer Experience DOES define your ENTIRE BRAND IDENTITY. (Spoiler: It's not your marketing department... sorry squad).