PSYCHOLOGY: Understand what your customers want to achieve. Not just as consumers, but as human beings. That will always resonate more than any other factor.

PSYCHOLOGY: Understand what your customers want to achieve. Not just as consumers, but as human beings. That will always resonate more than any other factor.

STRATEGY: Create a Strategy built around solid data and a deep understanding of your audience, all the while showcasing the problems you and your product or service can solve in their lives.

STRATEGY: Create a Strategy built around solid data and a deep understanding of your audience, all the while showcasing the problems you and your product or service can solve in their lives.

TACTICS: Develop budget-conscious, tactical plan that delivers the perfect message to the right audience. Less wasted time and funds… more ROI. Booya!

TACTICS: Develop budget-conscious, tactical plan that delivers the perfect message to the right audience. Less wasted time and funds… more ROI. Booya!

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DATA: Once you decipher who your target market is, all the data you need about how to reach them is available. You just need to know how to find it.

DATA: Once you decipher who your target market is, all the data you need about how to reach them is available. You just need to know how to find it.

DATA: Promoting your brand to the wrong people via the wrong channels is a waste of time and money. We utilize the best methods of reaching your desired audience.

DATA: Promoting your brand to the wrong people via the wrong channels is a waste of time and money. We utilize the best methods of reaching your desired audience.

MESSAGING: Using multi-channel tactics, we will deliver a resonant message to your audience in a way that will appeal to them as consumers AND as people.

MESSAGING: Using multi-channel tactics, we will deliver a resonant message to your audience in a way that will appeal to them as consumers AND as people.

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services offered

When it comes to marketing, no two brands (and their needs) are the same. Here are some of the offerings we provide to help you reach every potential and existing customer possible:

IMPLEMENTATION & ANALYSIS

  • Website Design and Build

  • SEO

  • Graphic design (Logos, Images, Print & Digital Collateral)

  • Social media content, scheduling & posting

  • Google Adwords (We are Adwords certified)

  • Retarget & Display Marketing

  • Content generation (Blogs, Copywriting, Press Releases)

  • Modifications to internal operations and customer experience

  • Full deep-dive on all marketing efforts - what worked and what didn’t? Then we modify as necessary .

RESEARCH & DEVELOPMENT

  • Gain a full understanding of your brand identity

  • Gain a full understanding of your target audience

  • Analyze existing data on your current marketing efforts

  • Diagnose any internal & external problematic issues

  • Develop a strategy to reach the people you’re trying to reach

  • Develop a tactical, multi-channel plan for reaching them


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NO LONG TERM CONTRACTS

Once we agree on a project, we do like to see it through to the end. BUT - it is NOT our goal to keep you tethered to us for all of eternity.

If you would like us to continue to maintain your marketing efforts, we would LOVE to!

But if you would like us to build your campaigns in a way that you can ultimately take them over and run them yourselves, we are happy to develop a plan for that.


WHY CASTILLO?

Note: This is Edward James Olmos, in the role of “Castillo” in the revolutionary TV program, Miami Vice. Mr. Olmos is in no way affiliated with us and you won’t get to meet him. Sorry.

Note: This is Edward James Olmos, in the role of “Castillo” in the revolutionary TV program, Miami Vice. Mr. Olmos is in no way affiliated with us and you won’t get to meet him. Sorry.

We provide 6 BASIC SERVICES, that… when broken down, equal a hundred different action items.

Digging into what your customers want to see and how they want to see it, is 50% of the battle. The rest is data driven, targeted execution.

Who is Castillo?

Note: This isn’t us either. This is the Thompson Twins, the wonderful New Wave act in the 80’s. More on them in a minute…

Note: This isn’t us either. This is the Thompson Twins, the wonderful New Wave act in the 80’s. More on them in a minute…

Castillo isn’t a person. No one here is named Castillo. So in a way, we’re like the Thompson Twins from the 80’s. No one in that band was named Thompson, and no one was a Twin. We’re like that… only with less amazing hair. And Clothing. And Eyeliner.

Castillo is a consultancy based out of Valencia, CA who has worked for years to help brands, both large and small, determine their identity, manage their customer-facing messaging and improve internal culture.

what is cxm?

Just to reiterate, at no time to Edward James Olmos or the Thompson Twins appear in this podcast. I just want to manage everyone’s expectations. But… it’s super helpful and fun.

Just to reiterate, at no time to Edward James Olmos or the Thompson Twins appear in this podcast. I just want to manage everyone’s expectations. But… it’s super helpful and fun.

More than the Products or Services you sell, or the Prices you offer, customer experience is the single greatest factor in determining a brand’s success… period.

We will offer you broad plans and actionable tactics to improve your customer’s experience. With our help you can turn customers Into brand advocates.

CXM: Customer Experience Media is available on iTunes, Spotify, Google Play Music and many other podcast networks.


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